It seems like i have to use itunes if i have bought ipod for managing music on ipod. I hate that. Ideally i should be able to use any software to manage music and apple should limit itself to hardware capabilities. What i was searching for is to use wmp on win 7 for managing ipod music. There seems to be plugin that does that, but it seems to perform badly and its a hack and not natively supported, so i didnt want to do that. There are a list of free software that allows manage music on ipod , but these are nowhere near the polish and maturity of wmp or itunes. So in the end i am forced to use itunes which i don't like.